KEY TERMS

Key Terminology

Elite culture: The culture of those with power and and influence.

Elite culture is the cultural activities that people who have power like to do for example David Cameron is more likely to go to a expensive high class resturaunt rather than mcdonalds.

Taboo: Forbidden to be used, mentioned or approached because of social or cultural rather than legal prohibitions.

e.g killing and hunting, incest and pedophillia.

Emblems: Gestures with the specific cultural meanings attatched, often used as direct substitutes for words.

Enculturation: The ongoing process where we acquire "culture"

Mediation: The process by which a media text represents an idea, issue or event to us.

Naturalisation: The process of becoming a citizen of another country

e.g. moving abroad to new zealand to start a new life you will need to go through this process.

Subjectivity: The individuals sense of self and identity.

Bodily adornment: The way the body is "decorated" ie the use of makeup, clothes, tattoos.

Kinesics: Body movement

eg facial expressions, posture, head nodding.

Paralanguage: Consits of non-verbal elements that accompany speech.

e.g volume, pitch, yawning, coughing, filled pauses such as "mmmmm" and "errr"

Affective function: Refers to the important role that non-verbal communication has to play in establishing and mainting relationships.

Semiotics: The study of signs and how they communicate.

e.g what message does a picture of a lighthouse communicate to us

Noice source: The origin to any barrier to communication

Orientation: The way we position ourselves physically in relation to others.