One of the
main relevance’s that can be seen in the video is the dress codes of the
females that are involved. For example the backing dancers used in the video
are wearing crop tops and pants, which leaves their stomach, legs and bum on
display for the audience to see. This follows the stereotype that when women go
out with their friends, they dress “slutty” and do not cover their body and
also dance provocatively. However by looking at Lily Allen’s dress codes she
contradicts this stereotype by wearing clothes that do not show any part of her
body suggesting that she does not agree with these stereotypes but on the other
hand she is dancing provocatively which contradicts the context of the song as
she is going against the way of society and disagreeing with the world, yet she
is following the stereotype which could be because of the self-fulfilling
theory which suggests we change our behaviour to fulfil others expectations of
ourselves, therefore she is representing herself the way people expect her to.
Throughout
the music video they relate a lot to the gender stereotypes of men and women
for example in the first verse of the song Lily Allen says “You’ll find me in
the studio and not in the kitchen”. However later on in the video she is stood
in the kitchen washing up an item, which we expect to be a plate, but it is a
car wheel. This goes against the gender stereotype as boys have been bought up
to value cars, and physical work, whereas girls stereotypically like cooking
and cleaning, and throughout the song Lily Allen is disagreeing with the
thoughts of society.
In the
lyrics of the song they relate to the representation and appearance of females
for example they say “If you’re not a size 6, then you’re not good
looking” “you should probably lose some
weight ‘cause we can’t see your bones” “You should probably
fix your face or you'll end up on your own” which relates to the messages that
are portrayed through the media, as on the front of magazines for example heat,
they show stories about celebrities that have lost loads of weight for example
Josie Gibson that claims she is happier now she has lost weight, which suggests
that people need to have a nice body to be happy, which could affect people’s
self-esteem if they do not have a nice body.
https://www.youtube.com/watch?v=E0CazRHB0so
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